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Operations Strategy Case Study
Case Title:
Fall of Mayur Hypermarket: Significance of Business Research
Publication Month and Year : December 2009
Authors: Syed Abdul Samad Dr. V. Srinivas
Industry: General Business
Region: India
Case Code: BRM0015
Teaching Note: Available
Structured Assignment: Not Available
OR
Abstract:
Mayur, a hypermarket chain located across India, which attracted customers in
the initial stages of its establishment, started losing its customers to its
competitors. The management introduced many schemes to attract customers,
but without any gain. The top management did not pay heed to the store managers’
suggestion of taking up research to find the actual problem. However, when the
problem persisted, the management reluctantly agreed for research and hired a
consultancy firm ‘TS & Associates’. The consultants worked on Mayur’s
problem and gave them a solution, which when implemented showed an
improvement in Mayur’s performance. The case study tries to highlight the
importance of research in business.
Pedagogical Objectives:
-
The case study facilitates to understand:
- The basics of research
- The importance of research in taking business decisions
- Factors that lead to business research
- Types of research
- Positive and negative trends in research.
Keywords : Business Research, Trends in Research, Scientific Research, Management Dilemma, Scientific Methods, Basic Research, Applied Research, Reporting Research, Descriptive Research, Explanation Research, Predictive Research, Academic Research
